Social Media Strategy
Content planning, platform management, community growth, and performance tracking across Instagram, Facebook, and LinkedIn.
Social Media & Marketing Strategist · Lahore
I turn brands into stories people engage with.
Dynamic marketing professional skilled in campaign planning, creative content, and brand promotion — turning social, email, and web channels into measurable growth for corporate and non-profit brands alike.
Social Strategy
Brand Storytelling
Content Design
Lead Generation
6+ years in marketing
Open to opportunities
0
Years in Marketing
0
Monthly Target Hit
0
Email CTR Achieved
0
Quarterly Revenue Lift
About
Creative strategist with a results-first approach.
Marketing professional with hands-on experience in campaign planning, digital content management, and brand promotion. Skilled in lead generation, customer engagement, and executing strategies across social media, email, and web platforms — delivering impactful results in both corporate and non-profit sectors.
Currently Social Media & Creative Lead at Invision Properties & Builders, and Co-Founder of Brand Orbit Hub, where she owns delivery quality, client experience, and creative execution. Known for creativity, consistency, and strategic growth that turns audiences into loyal communities.
Core Expertise
What I bring to your brand.
Brand Storytelling
Visual content design, brand consistency, and messaging that connects emotionally and drives engagement.
Digital Campaigns
End-to-end campaign management — planning, execution, and optimization across paid and organic channels.
Brand Development
Rebranding, positioning, and creative direction that strengthens identity and market presence.
Lead Generation
Outreach, client acquisition support, and conversion-focused campaigns that fill pipelines with qualified interest.
Email Marketing
Newsletter campaigns, content calendars, and CTR optimization — proven lift from 3.2% to 7.8% click-through.
Career
Experience that builds brands.
Current
Social Media & Creative Lead
Invision Properties & Builders · Lahore
- Led social media strategy, content planning, campaign management, and performance tracking.
- Designed visual content across platforms with brand consistency and engagement.
- Supported client acquisition through outreach and conversion efforts.
Digital Marketing Specialist
Ameer ZāDÄ Boutique · Lahore
- Executed digital campaigns for brand awareness and customer acquisition.
- Managed content across Instagram, Facebook, and Google Ads.
- Analyzed performance metrics to improve ROI and conversions.
Digital Marketing Specialist
Sintone.pk · Lahore
- Optimized digital campaigns and social content across key platforms.
- Collaborated on market research and campaign performance improvements.
Head of Marketing
Mateen Sons · Karachi
- Launched three seasonal campaigns, contributing to a 15% revenue increase.
- Improved email click-through rates from 3.2% to 7.8% across Facebook, LinkedIn, and email.
Head of Marketing
Friends Welfare and Hospital · Rawalpindi
- Led outreach, communications, and public health awareness campaigns.
- Strengthened brand identity through creative content strategies.
Head of Marketing
Bin Qutab Foundation · Lahore
- Directed campaigns, donor relations, and awareness drives for a non-profit.
- Grew visibility through storytelling and strategic partnerships.
Freelance Projects
Brands I've helped grow.
Selected freelance work across beauty, fashion, and lifestyle — social strategy, content, and campaign management.
S2 by Saba Faisal
Social strategy, content creation, and promotional campaigns to strengthen brand visibility.
SA Edit
Creative social campaigns and content strategies to enhance brand identity and engagement.
Maa Beti Beauty Lounge
Digital marketing and social content to promote salon services and grow online presence.
Key Wins
Results that speak.
120%
Achieved monthly sales targets for six consecutive months through strategic lead generation and client engagement.
7.8%
Raised email click-through rates from 3.2% — plus negotiated high-margin deals with long-term clients.
Languages
Communication.
Urdu — Native
English — Fluent
Education
Background.
B.Sc. Computer Science
Superior University · Lahore
Intermediate
Superior Group of Colleges · Lahore
Contact
Let's build the next big campaign.
Available for full-time roles, freelance projects, and creative collaborations. References available on request.