Marketing Manager · 8+ Years · Lahore, Pakistan

I turn brands into conversations that convert.

Results-driven marketing leader managing multi-brand portfolios across e-commerce, service businesses, and enterprise platforms — from campaign strategy and paid media to brand launches across the US, UK, Gulf, and Pakistan.

Meta & Google Ads E-commerce Growth Brand Strategy Lead Generation
Muhammad Umair Riaz — Marketing Manager
40+ brands managed
8+ years experience
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Client Brands
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Projects Delivered
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Global Markets

About

Marketing leader with a builder's mindset.

Digital marketing and e-commerce professional with 8+ years of experience managing multi-brand portfolios across online stores, service businesses, and enterprise platforms. Proven expertise in Meta & Google Ads, SEO, lead generation, review marketing, and brand growth — with a track record of launching projects, scaling brands, and driving measurable revenue across 40+ client brands and 100+ delivered projects.

Currently Team Lead, Marketing & Sales at Alakis Innovations, owning growth strategy for internal properties and 12+ client brands across the UK, USA, and Pakistan. Also leads the US launch of a professional audio brand, serves as sales partner for a premium wellness label, and founded a travel & tourism company.

Core Expertise

What I bring to your brand.

Paid Media

Meta & Google Ads — audience targeting, creative testing, A/B optimization, and ROI-focused campaign management.

Brand Strategy

Positioning, messaging, content calendars, and brand systems that make offers clear and worth contacting.

E-commerce Growth

Shopify store strategy, product launches, conversion optimization, and full-funnel growth for online brands.

Lead Generation

Review marketing, funnel optimization, landing pages, and campaigns designed for booked calls — not vanity metrics.

SEO & Content

On-page and off-page SEO, keyword strategy, content optimization, and organic visibility that compounds over time.

Business Development

Market analysis, client acquisition, partnership growth, and strategic planning for sustainable revenue.

Career

Experience that scales brands.

Current

Team Lead, Marketing & Sales

Alakis Innovations · Lahore

Leads marketing, sales, and brand strategy across three divisions — growth lead for internal and client accounts.

  • Virtual Services by Alakis — e-commerce & digital marketing client acquisition, Meta Ads campaigns, KPI tracking.
  • AI by Alakis — product positioning, brand messaging, and go-to-market for chatbot solutions.
  • Campus by Alakis — enrollment marketing, lead generation, and training program promotion.
  • Corporate accounts — marketing assets and outbound work for 12+ brands in UK, USA & Pakistan.

E-commerce & Training Services

EcomXpert

  • Content calendars, brand positioning, Meta, Google & TikTok lead-gen campaigns.
  • Review marketing (Trustpilot, Google, Yelp) and funnel analysis for ROI improvement.
  • Tax Expert LLC — Meta & Google Ads for bookkeeping/tax services, lead tracking, trust positioning.
  • Qizha Organics — Shopify launch, brand visuals, Meta Ads & audience targeting.

Digital Operations & Project Support

Sureways Solutions — Medical Billing

  • Digital workflows for US medical billing; client onboarding and communication.
  • Lirah Pet Store — US dropshipping launch, Meta Ads, ROAS optimization.

Website & Marketing Lead

Chauffeur Fleets & GTS Limo · USA

  • Service-page optimization, Google Ads lead generation, social media & review marketing.

Digital Marketing & Campaign Manager

Avro Technologies

  • Google & Meta Ads with focus on CPL, lead quality, and scalability.
  • Social media, review marketing, and brand positioning across platforms.
  • Managed 16 home-warranty brand websites (USA) plus ZAE Enterprise, Bounceway, and ISP/telecom campaigns.

SEO & Website Optimization

CompareBox.pk — Alfalah Business Group

  • Top-10 Google rankings for competitive keywords; traffic analysis and organic growth.

Live Operations Support

Careem Foods & Talabat · Gulf Region

  • Enterprise food-delivery launch and live ops across multiple Gulf countries.

Brand Portfolio

40+ brands grown across markets.

Selected client portfolio — including 12 active brands under Alakis Innovations, plus e-commerce, wellness, real estate, and US/UK campaigns from 8+ years in the field.

Wellness

Regeniq

regeniq.pk — skincare launch, Shopify, social rebuild.

Wellness

RootReva

rootreva.com — supplements, content & review marketing.

Wellness

RevaHealth

revahealth.co.uk — product pages & paid campaigns.

Beauty

Maa Beti Beauty Lounge

Salon brand — social content & lead generation.

Construction

NS Builders

nsbad.com — digital positioning & company profile.

Real Estate

Crossland Builders

crosslandpak.com — luxury property campaigns.

Hospitality

Emen by Hafeez

emenbyhafeez.com — rebrand, ordering & marketing.

E-commerce

Textile Hub Online

textilehubonline.com — store & digital marketing.

Fashion

S2 by Saba Faissal

s2bysabafaissal.com — campaigns & e-commerce.

Fashion

SA Edit

saedit.com — ads, website & performance campaigns.

E-commerce

SRX

srx.com — website management & digital growth.

USA

Petify Supply

petifysupply.com — Shopify, Meta Ads & social proof.

Ventures

Founder & partner roles.

BOH

Brand Orbit Hub

Founder & Owner

Full-service digital marketing agency for apparel, property & wellness brands in Pakistan and the UK.

ZAE

Z.A Enterprise, USA

Marketing & Digital Consultant

Luxury chauffeur brand — website, booking flows, and growth strategy for executive transportation.

MK

MK Pulse — USA

Brand Launch Lead

US market launch for professional audio — Shopify storefront & content strategy.

PM

Pamir Mount Shilajit

Sales & Marketing Partner

Premium wellness brand — Shopify, socials, ad accounts & fulfilment.

MT

Mountain Thrill Explorers

Founder & Managing Partner

Adventure tourism — group & private tours across Naran, Kaghan & Babusar Top.

Markets

Global reach.

USA United Kingdom Gulf Region Pakistan

English — Fluent

Education

Background.

Bachelor of Aviation Management Superior University · Lahore
Intermediate — ICS Punjab College · Lahore

Contact

Let's grow your next brand.

Available for marketing leadership roles, brand partnerships, and growth consulting. References on request.

muhammadumairriaz201@gmail.com +92-305-1000093 Allama Iqbal Town, Lahore, Pakistan